Connecting the world of youth sports

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Our Journey

Youth sports have a tremendous effect on society. It leads to better results in school, making friends for life and creates a foundation for a long healthy lifestyle. Youth sports today involve 1,5 billion people across the globe, and Heja’s mission is to give them the place to meet, grow and develop - together as coaches, parents and players.


With a strong product focus and an extremely talented team we've already grown Heja to over 1,5 million users around the globe.

Join us in our journey to connect the world of youth sports.

Read our Impact Study

Perks and Benefits

  • 📃 Stock option plan

    We want our team to be part of our journey and therefore offer a stock option plan for all full-time employees.

  • 🚴‍♀️ Health bonus

    4000 SEK yearly for things like working out and massage. We also value great desks, office chairs and ergonomic equipments.

  • 📚 Personal development

    We invest time and money into your personal development. Many of us have e.g. studied the world-class Reforge programs

  • 🏦 Pension

    A private pension plan with a personal advisor

  • 💻 Equipment

    We provide a phone of your choosing together with a generous phone plan and of course, you choose your own hardware setup.

  • ⛱️ Company trips

    Monthly meetups in Sweden and one longer getaway trip per year together (prev. Spain, Italy, Greece)

  • 🕙 Working hours & Freedom

    Join early or work late, you choose. It's your responsibility to make sure that you are efficient. We work hard but also cherish work-life balance.
    For public holidays, swap days off according to your values and beliefs.

  • 🏡 Our office

    With an eye for details and a lot of love, we've made our office our second home. A place to enjoy, find inspiration and have fun together.

Our Story

With a background of founded, the largest youth sports platform in the Nordics, we (Johan and Mikael) founded Heja in 2017 to create the world's largest youth sports platform. 

We've been playing sports since we were five, coding since we were 13 and building companies together since we were 17. We have a massive passion for building products that actually make a difference for people while at the same time building companies that stand true to their values. We believe that success is all about the people and building our team with talented, highly ambitious and relentlessly curious people. 

Heja is backed by some of the biggest investors in Sweden, growing rapidly and are already used by over 140 000 teams in 50+ countries. Join us and our amazing team on the ambitious, challenging but crazy fun journey to connect the world of youth sports. 

Folkungagatan 122
116 30 Stockholm Directions


60604 Chicago Directions


Stortorget 4
702 11 Örebro Directions

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